WOMAN WEDNESDAY with Therese Lundgren from Deja Vogue boutique – The Velvet Underground Shop


WOMAN WEDNESDAY with Therese Lundgren from Deja Vogue boutique

Woman Wednesday! ⚡️

Today’s bad arse woman is our friend, fellow 2nd hand clothing hustler and neighbor in Funky Town, Therese the owner of @dejavoguewhistler

Therese has done so much in her life it’s pretty hard to sum up her milestones in a short bio! So grab yourself a cuppa and settle in for some reading for this one

Therese moved to Whistler in 96 then after facing visa issues she bought a camera and gave herself a crash course on action sport photography so she could work remotely, next minute she’s selling pics for thousands of dollars being featured on magazine covers and winning photo comps! Then in 2002 she contracted lymes disease and her active lifestyle had to hit the breaks. If you don’t know about lymes it’s a debilitating illness that’s insanely hard to treat as it shows up differently in everyone and there’s no definitive cure, however despite this Therese, figured she’d try her hand in the fashion biz and took over De je vougue in 2016 another completely new world for her! Like what?! Just casually running a business while battling lymes! This woman is an absolute boss! She’s been slaying the Rag business ever since, doing it almost completely by herself until recently and managing over 600 consignment contracts (!!!) all with a smile on her face, if you’re down here in Function go pay her a visit for a chat and check out her beautiful little boutique!

Also it was her birthday on Sunday so make sure to wish her HBD 🎂🥳

1. Where’d you grow up and where do you live now?


I grew up in Gothenburg, Sweden, spent 5 years in the French and Swiss Alpes after high school, and a short stint in Stockholm and London, UK. before I landed in Canada, I had a plan to go to Breckenridge, Colorado and train with a Mogul ski team and then go to compete in Valdez Extreme, in Alaska … but ditched that plan and ended up in Whistler “ for a season “ in -96, and have mostly been based here since.

( I did end up in Alaska as a hired photographer a few years later )

2. What is your definition of strength?

Lot’s of definitions but one is Parenthood. I made a decision not to have kids, not a big decision for me personally, since there are plenty of kids that need love out there. But I am in awe of all the rock solid parents out there juggling careers, family life, and relationships while raising their kids. I get stressed just thinking about it.

3. What is something that’s important to you now that never used to be?

Not sure, but I am trying to be kind to myself when I don’t have energy or muscle power to do all the things I would like to do. So I guess acceptance of good enough would be one thing.

4. How would you describe your style?

I usually dress myself in 5 minutes and it varies from cozy hobo, to pattern on pattern, sassy dresses, often vintage, sneakers and heels, if I look too proper I have to mess it up with a nutty trucker hat or something slightly off. I wear very little jewelry but love a big chunky ring. Pondering punching holes in my ears again since I am a fan of big hoops. Staple piece in my closet is a black vintage leather skirt that I whip on with different pieces. A colorful fringe leather bag is also a win.

5. Favourite food to cook at home?

I used to love cooking, but during my long term wacko illness I was so tired and confused what I could eat so I lost my mojo. When I do get inspired though, I love all over the world food, Moroccan tajine with preserved lemons, Vietnamese rice paper summer rolls, spicy Thai salads, Spanish tapas, Greek lemon potatoes, Swedish seafood dishes. Jalapenjo anything. ( did I mention I am born in the year of the pig, and love to eat )

6. What’re 3 books on your bookshelf?

I read a lot in phases, I have books everywhere. Try to read a lot of Swedish books and of course have plowed through all kinds of natural healing, virus, bacteria books due to Lyme. But at the moment I am flipping through Jamie at home cookbook, staring at my friend’s Motorcycle theory book she lent me, pondering if I should take my license or just get a Honda Ruckus moped instead. A survival book on land and sea that I bought when I was 16, is always a goodie.

7. What’s something you want to accomplish in the next year?

Well, before Covid hit I was going to do some reno to the shop, hire some people to run it and set myself up for a bit of freedom after 3 years of hard work learning a new to me business and see if I could handle it while having compromised health. I have traveled a lot for fun and work in the past and was keen to take off on a long road trip down south to explore the Appalachian mountains, Savannah, Charleston, Austin, Texas, New Orleans, for some good music and food. Holding off on that for now, and will just keep on chugging along in a good enough day vibe, enjoy having roof over my head, fresh air, running water and food on the table. I should also add, get back into stretching again … I am stiff as heck. … And on the flipside of stiffness, pondering taking up skateboarding at 49 J

8. Tell us something people would find surprising about you:

Hmm … I love being an Aunt, I cry when I watch beautiful dance routines and under dog fighting spirit movies, I used to love going on solo backcountry ski missions, I might retire in Ibiza and dance the night away. I became an Action sport photographer because I could not get a work visa in Canada and created a job that I could do anywhere in the world … and I bought a consignment boutique for some “retail therapy “ to get back in the job game again after long term illness that still messes with me. I have been hanging out with my dude for 24 years which is pretty impressive for a solo goat like me ;)

9. Favourite movie?

No favorite in particular but agree with some of the other previous ladies, Amelie and Lords of Dogtown are good. When I have time I watch different documentaries and I used to be pretty hooked on Ski, Surf and Skate films when I was a youngster. Also, I think Julia Roberts is pretty mesmerizing in both Erin Brockovich and Pretty Woman.

10. How do you want people to remember yo

Have not thought about it but If I can make people smile at my funeral, I want them to play Another one bites the dust by Queen …

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