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OUR STORY

The Velvet Underground originally came about as an outlet for business owner, Amy, and her friend's vintage and thrifting addictions.

 

She started by launching her own clothing brand, HMU apparel, where she would shop for vintage fabrics and use them to create one-of-a-kind clothing. After opening the HMU headquarters in Whistler's Function Junction, she created another side hustle selling vintage clothing and up-cycling it. The side hustle grew and took off after scoring a lease on the warehouse space underneath the HMU headquarters.

The business has become a full-fledged hustle which is now not only a vintage store, but a cafe, music venue, and community, which we know and love as The Velvet Underground.

OUR MISSION

The vision behind our brand and space is to create a mecca and hub dedicated to promoting self-expression through fashion, art, and music, as well as promoting sustainability, health, and kindness on the largest platform we can reach.

THE VELVET UNDERDOGS

Amy Rafferty
Business Owner

Jane Cundy

Jessica Nicklen Smart

Lucy Noon

Lil Woof

REVIEWS

“The coolest vintage shop ever with the yummiest vegan food. I could easily spend all my money there! The staff are super rad and you can feel that the shop was built with love and with the intention of building/supporting a community." – Heidi Sawyer

“I am not used to having so many vegan options when eating out let alone having an entirely vegan menu! The nice ladies suggested something delicious for me since I couldn’t decide and what I got was absolutely to die for delicious. Highly recommend the Breakfast Club sandwich if you like tofu!" – Pandora Jones

"I came in yesterday for what I though was going to be a quick browse, but ended up being a better than great morning. I not only found some groovy gears to add to the wardrobe, but also chilled for an extra half an hour to eat a delicious Thai Green Curry Pie (super hot, crispy, and fresh) and delicious coffee. I found all the girls who worked there so lovely and easy to chat to. I felt like I wanted to make it a regular thing. Super nice environment to be in for a cruisy morning. I tell ya this much I will definitely be back!" – Lydia Rowlandson